OUR STORY

A little bit about us

Thursdays is a proudly African start-up and are launching our first, structured swimwear line this October. So, toss away your granny-bras and frumpy swimwear, because we are bringing you beautiful swimwear at affordable prices. With sizes ranging from B cups to F cups, Thursdays Swimwear is designed with support front of mind. Did you know that, in South Africa, over 1.5 million women wear bras that are over a C cup in size? Unfortunately, most of these women are not properly supported, in any sense of the word!

What sets Thursdays apart?

We sell our swimwear according to bra size. What’s more, our bikini tops and bottoms are available as separates. All tops are made with underwire support and moulded cups to give you the perfect round shape. Our bottoms give you more bang-for-your-buck, as they are more forgiving along the hipline than our Brazilian counterparts. Our models have expressed to us that they feel like they can run in our bikinis! It’s time to say bye-bye to awkward nip-slips, and hello to competitive bat and ball!

Why Thursdays?

Pretty simple, Thursdays was started on a Thursday. We didn’t want to be a clichéd lingerie and swimwear brand, as feeling beautiful is subjective. We want our girls to determine what that means for themselves.