OUR STORY

A little bit about us

We support boobs! Thursdays designs and manufactures lingerie and swimwear for girls C cup and up. So, toss away your granny-bras and frumpy swimwear, because we are bringing you beautiful swimwear and lingerie at affordable prices. With sizes ranging from C cups to F cups, Thursdays Lingerie and Swimwear is designed with support front of mind. Did you know that, in South Africa, over 1.5 million women wear bras that are over a C cup in size? Unfortunately, most of these women are not properly supported, in any sense of the word!

What sets Thursdays apart?

Having big boobs ourselves we understand the struggle is real! We wanted to play an active role in creating a solution, as no woman deserves to feel less about herself just because she doesn’t fit into the general mould. In fact, we love our quirks and celebrate them, hoping to inspire the same with our girls. Every size we make is fit-tested on a real woman from our community, ensuring that we are delivering the proper support and comfort for every shape. Guess what? Our bras are flipping gorgeous too! Who said you can’t be both functional and fashionable?!

Why Thursdays?

Fun fact: Thursdays is ladies night! We love this day because it’s fun but still a little bit serious. We wanted to leave the name of our brand up for interpretation by the wearer, beacuse its all too easy to get cheesy and we are anything but.

Our Community

Thursdays is so much more than a bra brand. We are trying to change the world. We are doing this by actively working towards the revival of the South African textile industry while uplifting women to feel amazing about themselves and their bodies. We could not do this without the support of our incredible community. From the team of women in Mitchell’s Plain who have committed themselves to learning the very technical skills required for brassier construction, to our customers who are patient with us during our start-up phase, adding value through feedback and advocacy. We are incredibly blessed to be so vocally supported by so many, a number that was evident during our Thundaboobs crowdfunding campaign where we successfully raised R140 000 to extend our size range to a G cup.