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Heavy Chef Names Thursdays Lingerie and Swimwear as one of South Africa’s Most Exciting Start Ups of 2108

2018 has been a tumultuous one, in the the entrepreneurial sector. We have seen several startups grow from concept pitches into well-respected brands in their fields and others shutter their doors. However, the evolution of the South African startup ecosystem is beginning to gain significant traction and is resulting in the emergence of smarter and leaner business models, globally relevant businesses and a highly respected diaspora of entrepreneurs in hotspots around the world.

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How the Busty Blonde Survived the Shark Tank

In the penultimate episode of M-Net and Telkom’s Shark Tank SA tonight, a familiar face to M-Net audiences was able to take her pick when it came to partnering with a Shark to expand her unique swimwear and lingerie brand. Previous Survivor SA: Champions contestant Shona Macdonald has come a long way since her days stranded on a deserted island. Tonight, Shona stepped into the tank as a confident business woman who was not going to leave without a deal. Luckily for her, the five Sharks we all able to recognize that this sassy entrepreneur knew her business inside and out, and had the drive required to nab a worthy investment.

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How I Used My Big Boobs to Launch a Successful Business

Shona Macdonald, simply, had big boobs. As a result, she had backache, and ill-fitting bras were constantly cutting into her flesh. Shopping for lingerie and swimwear felt like the world’s most depressing task. That’s what inspired her to create lingerie and swimwear for girls C-cup and up, while she was studying a B.Com in Entrepreneurship. She wanted to illustrate that quality products should be worn on a daily basis, and not just saved for special occasions, and so her brand, Thursdays, was launched.

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The Bold & the Businessful Unite!

After sifting through all the wonderful, unique and proudly women driven start-ups, we found 3 deserving business owners who we are honoured to showcase not only for their ingenuity and drive but their overall passion for thinking ahead and their motivations for making their start up work!

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I am often asked about the origins of my company, “Thursdays”. People want to know what led to me deciding to create a brand that supports boobs, when the idea was born, and the story behind the brand name.

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